Samsung Wearables for Business
Challenge
Envision the possibilities for Samsung’s Wearable Technology to solve business problems, and position Samsung as the go-to provider of wearable technology solutions.
Role
UX Director
Solution
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- Created an agency-wide, cross-country ideation process to generate ideas for a wide range of industries
- Performed strategic research and analysis on the potential for wearable technologies within the Hospitality, Finance, and Government sectors
- Workshopped with the client to develop wearable solution concepts for use in the hotel industry
- Created an all-purpose website marketing experience for B2B Wearables, as well as specifically for Wearables in Healthcare
Developed strategy briefs for an agency-wide concepting exercise, then compiled and refined the best concepts, some of which are shown below.
Developed Smart Watch Healthcare concept connecting mothers of at-risk births to care-givers.
Developed Manufacturing and Construction Industry concepts alerting and protecting workers at dangerous job sites.
Concepted business solutions and go-to-market strategies for Samsung’s Wearable Technologies.
Designed the main industry/business landing page for B2B Wearables.
PORTFOLIO
Enabling safe, inclusive access to public town-hall meetings in the age of COVID-19.
(Case study available during live portfolio reviews)
Reimagining the world’s top Board Portal, used by over 700,000 Directors and 20,000 organizations.
Award Winner
The Digiday Awards 2018: Best Branding B2B Campaign
OMMA Awards 2018: Best Business to Business Website
Award Winner
B2 Awards 2018: Award of Excellence, Web Presence
Award Winner
A’DESIGN Awards 2018: Winner, Platinum A’ Design Award
Webby Awards 2018: Nominated
HOW Design Awards 2017: Merit Winner
GOOD DESIGN Awards 2017: Winner, Interactive Media
HORIZON INTERACTIVE Award 2017: Winner, Best of Category: Utility
Award Winner
Forrester 2013: Best Practices for Tablet Financial Apps
The Tabby Awards 2012: Best Financial Tablet App
