Challenge

When the iPad first came out in 2010, there was a race to create apps for it before the competition.  We succeeded, and launched the first-ever iPad app designed for a private bank.

Role

Vice President, User Experience Design

Solution

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• Beat all other competitors to the market by introducing Agile UX to Citi for the first time
• First release went from initial concept to App Store availability within three months
• Showcased Citi’s thought-leading publications through a custom-designed document reader
• Added account balance information with accompanying data visualizations
• Managed feature backlog and sprint/release planning