Details Magazine Website Redesign

Challenge

Redesign Details.com to reflect the magazine’s edgy content and off-color humor that separated it from other men’s magazines.

Role

User Experience Lead

Solution
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  • Workshopped with Editor-in-Chief on strategic positioning
  • Used card-sorting methods with the editorial staff to re-organize the site
  • Mapped out a new keyword and SEO strategy
  • Added modularity to the website architecture

Designed the homepage to focus on large, image-heavy content.
Leveraged traffic analysis, content strategy and stakeholder cardsorting to determine site map.
Created library of wireframe modules, allowing for layout changes as needed.
Long-form articles are accompanied by rich photography.
Featured “man-friendly” recipes.

PORTFOLIO

Enabling safe, inclusive access to public town-hall meetings in the age of COVID-19.

(Case study available during live portfolio reviews)

Reimagining the world’s top Board Portal, used by over 700,000 Directors and 20,000 organizations.

Award Winner

The Digiday Awards 2018:  Best Branding B2B Campaign

OMMA Awards 2018: Best Business to Business Website

Award Winner

B2 Awards 2018: Award of Excellence, Web Presence

   Dreamscape VR  

Technology on the frontier of mental health and well being.

ShopRite Mobile App  

Simplifying the shopping experience through contextual awareness.
Award Winner

A’DESIGN Awards 2018: Winner, Platinum A’ Design Award

Webby Awards 2018: Nominated

HOW Design Awards 2017: Merit Winner

GOOD DESIGN Awards 2017: Winner, Interactive Media

HORIZON INTERACTIVE Award 2017: Winner, Best of Category: Utility

Award Winner

Forrester 2013: Best Practices for Tablet Financial Apps

The Tabby Awards 2012: Best Financial Tablet App