Challenge

Create a B2B campaign landing experience for the Galaxy Note8 that would appeal to both IT decision makers and end users.

Role

Creative Director, Product & Experience

Solution

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• Designed separate pages for each audience to allow for tailored content, better media targeting and more accurate performance tracking
• Concepted three different versions of the hero animation that would illustrate the campaign tag line “Do bigger things”
• Created the final animation using 3D modeling and 2D compositing
• Generated more sales leads than any previous phone launch