Citi News for iPad
Challenge
Citi Corporate Communications was in need of a way to generate excitement around its annual report, as well the many company news stories and social causes it was supporting.
Role
Vice President, User Experience Design
Solution
.
- Developed Citi’s Annual Report iPad app, which impressed the CEO so much that he requested it be expanded into the official Citi Communications app
- Showcases Citi’s major news and announcements within special interactive “experiences”
- Includes news feeds of everything happening in and around Citi
Animated the intro to the app, which became the official branding for the “200 Years Citi” Campaign.
Developed user profiles and created concepts according to user needs.
Home screen showcases marquis “experiences” at the top and news at the bottom.
Quickly view news as an overlay.
Created a customized document viewer with interactive modules.
PORTFOLIO
Enabling safe, inclusive access to public town-hall meetings in the age of COVID-19.
(Case study available during live portfolio reviews)
Reimagining the world’s top Board Portal, used by over 700,000 Directors and 20,000 organizations.
Award Winner
The Digiday Awards 2018: Best Branding B2B Campaign
OMMA Awards 2018: Best Business to Business Website
Award Winner
B2 Awards 2018: Award of Excellence, Web Presence
Award Winner
A’DESIGN Awards 2018: Winner, Platinum A’ Design Award
Webby Awards 2018: Nominated
HOW Design Awards 2017: Merit Winner
GOOD DESIGN Awards 2017: Winner, Interactive Media
HORIZON INTERACTIVE Award 2017: Winner, Best of Category: Utility
Award Winner
Forrester 2013: Best Practices for Tablet Financial Apps
The Tabby Awards 2012: Best Financial Tablet App
