Samsung B2B Digital Transformation
Challenge
Transform Samsung’s B2B website from a hardware-focused, product information site into a solution-centered, e-commerce enabled destination.
Role
UX Director
Solution
.
- Performed numerous stakeholder interviews and user tests to pull insights
- Redesigned the site’s structure to focus on industry verticals and holistic solutions
- Designed direct e-commerce capabilities into the site, to augment the existing salesperson-based channels
- Created a product roadmap for growing e-commerce capabilities over time
Award Winner
The Digiday Awards 2018: Best Branding B2B Campaign
OMMA Awards 2018: Best Business to Business Website
Conducted a complete redesign and rebranding of Samsung’s B2B online presence.
Mapped out the buyer decision journey and roadmapped features based on it.
Performed competitive analysis to inform the product strategy.
Designed a new e-commerce experience for the site, focusing on key strategic differentiators.
Rolled out new designs to accommodate additional product and service offerings as they became available.
Drafted an extensive component library to guide developers and content authors.
PORTFOLIO
Enabling safe, inclusive access to public town-hall meetings in the age of COVID-19.
(Case study available during live portfolio reviews)
Reimagining the world’s top Board Portal, used by over 700,000 Directors and 20,000 organizations.
Award Winner
The Digiday Awards 2018: Best Branding B2B Campaign
OMMA Awards 2018: Best Business to Business Website
Award Winner
B2 Awards 2018: Award of Excellence, Web Presence
Award Winner
A’DESIGN Awards 2018: Winner, Platinum A’ Design Award
Webby Awards 2018: Nominated
HOW Design Awards 2017: Merit Winner
GOOD DESIGN Awards 2017: Winner, Interactive Media
HORIZON INTERACTIVE Award 2017: Winner, Best of Category: Utility
Award Winner
Forrester 2013: Best Practices for Tablet Financial Apps
The Tabby Awards 2012: Best Financial Tablet App
